Digital Marketing + AI

As a Digital Marketing & AI Specialist, you have the power to revolutionize marketing strategies by integrating artificial intelligence with data-driven decision-making. With your expertise, you will automate customer engagement, optimize campaigns with predictive analytics, and enhance personalization using AI-powered tools. Whether you're working on SEO, social media marketing, content strategy, AI-driven chatbots, or automated ad targeting, the fusion of digital marketing and AI knows no bounds. The journey of becoming a Digital Marketing & AI Specialist promises innovation, challenges, and the fulfillment of creating intelligent, high-impact marketing solutions that drive business success. Archon is the best place to learn Digital Marketing & AI!

Bachelor's degree in any field

Our Digital Marketing program is designed for individuals passionate about online marketing, branding, and leveraging digital platforms for business growth. This program is ideal for:

Aspiring marketers eager to build a strong foundation in digital marketing strategies.
Business owners and entrepreneurs looking to enhance their online presence and drive sales.
Social media enthusiasts wanting to master engagement and content marketing.
Marketing professionals aiming to upgrade their digital marketing skills.
Freelancers and content creators seeking to expand their reach and monetize their expertise.
Students and career changers interested in exploring the vast opportunities in digital marketing.

Our Digital Marketing program provides a structured and practical learning experience for individuals from all backgrounds. With the right guidance, hands-on practice, and a growth mindset, anyone can develop the expertise to thrive in the digital marketing landscape.

All our programs include essential add-ons focusing on soft skill development. because technical expertise alone is not enough for success in the corporate world. Our courses focus on developing essential soft skills such as effective communication, teamwork, and leadership. This comprehensive approach ensures you build the right attitude and confidence to thrive in any professional environment.

Professional Development Workshop

Comprehensive soft skills training
Interpersonal skills enhancement sessions
Professionalism and workplace etiquette modules

Communication Mastery Program

Advanced presentation techniques
Team communication strategies and collaboration methods

Placement Assisstance Services

Tailored resume writing workshops
Personal branding and LinkedIn profile optimization guidance
Interview preparations via mock interviews and assessments

Group Dynamics

Training

Techniques for active and impactful participation
Strategies for effective communication and teamwork

Facilitation

Skills

Gain proficiency in corporate tools like Jira, Confluence, Retrium, Mural etc
Leadership skills for effective facilitation
Facilitation techniques for fostering productive discuss

Week 1: Foundations of Digital Marketing

Module 1: Introduction to Digital Marketing

What is Digital Marketing?
Traditional vs Digital
Digital Marketing Channels Overview
Introduction to AI in Digital Marketing (Impact, Case Studies)
Digital Consumer Journey
Trends: AI, Automation, Personalization
Tool Demo: Google Trends, BuzzSumo for Trend Analysis

Week 3: WordPress Website Development

Module 3: Basic WordPress Development

WordPress Setup
Themes, Plugins
Integrating AI Chatbots (ChatGPT, Tidio AI Chatbot)
AI Plugins for SEO (Rank Math, Yoast with AI Integration)
Tool Demo: Tidio AI(Chatbot for Website), Bertha AI co pilot
(AI Content Generator for WordPress)

Week 5: SEO Basics

Module 5: Search Engine Optimization (SEO)

Keyword Research using AI Tools
Content Optimization Suggestions from AI
Competitor Analysis via AI-Powered SEO Tools
Tool Demo:
- SEMrush (SEO AI Analysis)
- Surfer SEO (AI Content Optimization for SEO)
- Clearscope (Content Optimization and Keyword Suggestions)

Week 7: Content & Emotional Marketing + Copywriting

Module 7: Content Marketing & Emotional Marketing (AIDA Model)

AI Emotional Analysis (Sentiment Analysis)
Using AI for Personalization
Tool Demo:
- Persado (AI for Emotional Content & Copywriting)
- Anyword (AI Copy Generator focused on Performance)

Module 8: Copywriting in Digital Marketing

Copywriting for Ads, Landing Pages with AI
A/B Testing Headlines with AI
Tool Demo:
- Future proof your business with GTM AI (Ad Copy & Product Descriptions)
- Writesonic (Copy Generation for Landing Pages & Ads)
Practical: Create and Optimize an Ad Copy Using AI

Week 9: Social Media Content Creation

Module 10: Content Creation for Social Media

AI Tools for Creative Design & Video
Tool Demo:
- Canva AI (Magic Write) for Graphics
- Lumen5 (AI Video Creation from Blog Content)
- Pictory - Easy Video Creation For Content Marketers (Video Summaries for Social Media)
Practical: Design a Week’s Social Media Content Calendar using AI Tools

Week 11: Moment Marketing & Brand Management

Module 12: Moment Marketing

AI Trend Prediction
Real-Time Content Generation
Tool Demo: BuzzSumo for Trends, TrendHunter

Module 13: Brand Building & Reputation Management

AI-driven Sentiment Analysis
Online Review Monitoring with AI
Tool Demo: Brand24 (AI Monitoring), Reputation | Online Reputation Management for Business

Week 13: Affiliate Marketing & E-commerce Marketing

Module 16: Affiliate Marketing

AI for Affiliate Link Optimization
Influencer & Affiliate Discovery via AI
Tool Demo: Refersion, PartnerStack

Module 17: E-commerce Marketing

AI Product Recommendations (Personalized E-commerce Experience)
Chatbots for E-commerce Customer Support
Tool Demo:
- Shopify with AI Plugins
- Octane AI (Chatbot for E-commerce)
- Drift AI (Conversational Marketing)

Week 15: Competitor Analysis, Client Handling, & Strategy Development

Module 20: Digital Marketing Competitor Analysis

Competitor Insights via AI Tools
Tool Demo:
- SEMrush AI Reports
- SimilarWeb AI

Module 21: How to Handle a Client

AI Tools for Reporting & Client Communication
Tool Demo: DashThis, Agency Analytics

Module 22: Strategy Development for Clients

AI in Strategy Planning & Audience Insights
Tool Demo: HubSpot AI CRM, Sprinklr AI Analytics
Practical: Create a Full Digital Strategy for a Client Using AI Tools

Week 2: Performance Marketing Basics

Module 2: Introduction to Performance Marketing

Performance Marketing Channels
KPIs & Metrics
Campaign Planning with AI-based Predictive Analytics
Tool Demo: Madgicx (AI for Ad Automation), Revealbot (Ad Automation & Budget Allocation)

Week 4: Content Writing Essentials

Module 4: Content Writing

AI-powered Content Research
Writing Blogs using AI Assistants
Tool Demo:
- ChatGPT /Claude(Long-form Content)
- Jasper AI(Content Creation for Blogs, Websites)
- Grammarly (AI for Grammar and Tone)
- QuillBot(Paraphrasing and Summarizing)
Practical: Create Blog Post with AI Tool Support

Week 6: Local SEO & Voice Search

Module 6: Local SEO

Local SEO Techniques
AI Voice Search Optimization
Managing Reviews using AI Reputation Tools
Tool Demo:
- BrightLocal (AI-powered Local SEO)
- Reputation | Online Reputation Management for Business (AI-powered ORM)
- Whitespark
  for Citations
Practical: Optimize a Google My Business Listing

Week 8: SEM / PPC Advertising

Module 9: Search Engine Marketing / PPC

AI-based Campaign Optimization
Predictive Analytics in PPC
AI-driven Audience Targeting
Tool Demo:
- Google Ads AI Smart Bidding
- Adzooma (AI Campaign Management)
- Opteo (Google Ads Automation)
Practical: Create a Google Ads Campaign with Smart AI Bidding

Week 10: Social Media Marketing (SMM)

Module 11: Social Media Marketing

AI for Social Media Scheduling & Analytics
Influencer Identification using AI
Tool Demo:
- SocialBee/ Buffer (AI for Scheduling & Suggestions)
- Hootsuite Insights (AI Social Listening)
- Heepsy (AI Influencer Search)
Practical: Launch and Analyze an Instagram Ad Campaign with AI Tools

Week 12: AI Revolution in Digital Marketing + Email Marketing

Module 14: AI Revolution in Digital Marketing

Role of AI in Consumer Behavior Analysis
AI in Personalization & Automation
Tools Covered:
- ChatGPT / Jasper AI
- MarketMuse (Content Strategy AI)
- Surfer SEO
- Synthesia.ai (AI Video Avatars for Marketing)

Module 15: Email Marketing

AI Segmentation & Personalization
AI Email Copywriting
Tool Demo:
- Mailchimp AI (Personalization & Automation)
- Sender: Email Marketing Software | Join Our Service For Free AI
- Automizy (Subject Line Tester)
Practical: Create a Personalized Automated Email Campaign

Week 14: Conversion & Event-Based Marketing

Module 18: Conversion Rate Optimization (CRO)

AI Heatmaps & Behavior Analytics
Predictive CRO using AI
Tool Demo:
- Hotjar AI Insights
- Crazy Egg
- Google Optimize

Module 19: Conversion / Event-Based Marketing

AI-Driven Triggers and Workflows
Retargeting with AI Personalization
Tool Demo: Zapier AI, ManyChat AI

Week 16: Freelancing, Projects, and Certifications

Module 23: How to Become a Freelancer

Freelancing Platforms Leveraging AI
Personal Branding with AI
Tool Demo:
- Jasper AI for Portfolio Writing
- LinkedIn AI Profile Optimization Tools

Module 24: Projects

Projects: Run SEO Campaign, PPC Ads, Social Media Campaign with AI Enhancements
Case Studies: AI Impact on Campaign Results

Module 25: Certifications

Google Ads AI-based Smart Campaigns
HubSpot (CRM + AI)
SEMrush Certification (AI Reports & Insights)
Guidance on Registration & Practice Exams

What is SAP Ariba, and what do professionals in this area do?

SAP Ariba is a cloud-based procurement solution that helps organizations manage their procurement processes efficiently. Professionals in these areas specialize in configuring, implementing, and optimizing procurement using SAP's advanced solutions.

Who is eligible to enroll in the ARIBA Program?

The ARIBA is ideal for individuals with backgrounds in procurement, supply chain management, IT, business administration, or related fields. It is also suitable for beginners looking to enter the field of SAP procurement regardless of prior experience.

What are the job prospects for ARIBA professionals in India?

Professionals skilled in SAP Ariba are highly sought after in industries such as manufacturing, retail, healthcare, IT services, and more. With the increasing adoption of digital procurement solutions, there is a growing demand for experts who can optimize procurement processes using SAP's advanced technologies. Best SAP Ariba training in Kochi Kerala, SAP Ariba training in Ernakulam, Kerala, Kochi

What is the average salary for ARIBA professionals in India?

The average salary for ARIBA professionals in India varies based on experience and industry. Entry-level positions typically offer salaries ranging from ₹5,00,000 to ₹8,00,000 per annum. Experienced professionals can earn between ₹8,00,000 to ₹15,00,000 or more annually, depending on their expertise and the organization they work for.

What kind of projects can ARIBA professionals work on?

ARIBA professionals can work on a wide range of projects, including SAP Ariba implementation, integration with SAP ERP systems, procurement process automation, supplier management, and strategic sourcing initiatives. They may also lead procurement transformation projects and collaborate with cross-functional teams to achieve organizational goals.in Ernakulam, Kerala, Kochi

What skills are essential for ARIBA professionals?

Essential skills include proficiency in SAP Ariba, procurement knowledge, analytical skills, problem-solving abilities, project management, and effective communication. ARIBA professionals should also possess a strong understanding of business processes and the ability to adapt to technological advancements in procurement and supply chain management.

A student who has completed SAP ARIBA Consultant program opens up a wide range of career possibilities in various industries. Some potential career paths and entry level salary in Indian job market are:

SAP Ariba Consultant

₹8 to ₹15 lakhs per annum

IT Support Specialist (SAP Ariba)

₹4 to ₹8 lakhs per annum

Procurement Manager

₹8 to ₹18 lakhs per annum

Supply Chain Analyst

₹5 to ₹10 lakhs per annum

Procurement Specialist (SAP Ariba)

₹6 to ₹12 lakhs per annum

SAP Ariba Functional

Analyst